No Publication
21 Dr. Nurhafizah Zainal, Nor Nazeranah Omar Din, Sujatha Balakrishna Zainal, N., Omar Din, N. N, & Balakrishna, S. (2024). Exploring the Decision-Making Factors of Malaysian Gen Z Students from Urban and Rural Areas in Selecting Private Higher Education Institutions: A Mixed-Method Approach. 8th International Research Conference on Humanities, Social Sciences and Technology, Hat Yai, Thailand - 27th-28th July 2024 (Book of Proceeding) (pp. 29-42).
22 Sujatha Balakrishna, Dr. Nurhafizah Zainal, Nor Nazeranah Omar Din Na, X.L., Balakrishna, S. Zainal, N., & Omar Din, N. N (2024) Factors Influencing Loyalty to Taobao Marketplace from the Perspective of Customers from Jiangxi, China in 6TH INTERNATIONAL RESEARCH CONFERENCE ON HUMANITIES, SOCIAL SCIENCES AND TECHNOLOGY 2024 (6TH IRCHST 2024) (Book of Proceeding) (pp. 143-158). eISSN: 2821-3084
23 Dr. Nurhafizah Zainal, Nor Nazeranah Omar Din, Sujatha Balakrishna Zainal, N., Omar Din, N. N, & Balakrishna, S. (2024) Developing a Framework for Gig Workers Well-Being in Malaysia in 6TH INTERNATIONAL RESEARCH CONFERENCE ON HUMANITIES, SOCIAL SCIENCES AND TECHNOLOGY 2024 (6TH IRCHST 2024) (Book of Proceeding) (pp. 159-169). eISSN: 2821-3084
24 Sujatha Balakrishna, Nor Nazeranah Omar Din, Dr. Nurhafizah Zainal Qiang, X., Balakrishna, S.,* Omar Din, N. N., & Zainal, N. (2024). The Effects of Bureaucratic, Innovative, and Supportive Cultures on Employee Satisfaction in Selected Retail Enterprises of Shanghai, China. International Journal of Multidisciplinary Research & Reviews, 03(02), 136-155.
25 Nor Nazeranah Omar Din, Sujatha Balakrishna, Dr.Nurhafizah Zainal, Xue, H., Din, N. N. O., Balakrishna, S., & Zainal, N. (2024). Relationship between Motivation Determinants and Job Satisfaction among The Employees of Bank of China, Shanghai. International Journal of Academic Research in Business and Social Sciences, 14(1), 825–840.
26 Mohd Roslen, S. N., Chua, M. S., Zaghlol, A. K., & Pang, M. (2024). Empirical evidence on tourism, geopolitical risk and economic policy uncertainty relationships in Malaysia. Information Management and Business Review, 16(1), 163-176.
27 Dr. Chandramalar, Yusop, H. M., Ainul, A. A., Rahman, A.A.A., Munusami, C., & Hussin, S. A. (2024). Activatingpro-environmental behaviour at the workplace through green human resource managementpractices. International Journal of Business and Society, 25 (1), 330-353.
28 Dr. Nurhanan Syafiah, Dr. Chandramalar, Razak, N.S.A., Munusami, C., Hussin, S.A., Kimpah, J., Tarmizi, N.F.A. (2024). Does Green Skepticism Influence Repurchase Intention? The Moderating Effect of Greenwashing Among Malaysian Consumers. In: Alareeni, B., Hamdan, A. (eds) Navigating the Technological Tide: The Evolution and Challenges of Business Model Innovation. ICBT 2024. Lecture Notes in Networks and Systems, vol 1081. Springer, Cham.
29 Dr. Nurhanan Syafiah, Dr. Chandramalar, Wang, C., Syafiah, A. R. N., Munusami, C., & Govindan, S. (2024, May). The Impact of Onlineand Offline Pricing Strategies on Corporate Brand Loyalty-A Literature Review. InProceedings of the 4th International Conference on Informatization Economic Developmentand Management.
30 Phaengkham, S., Junpeng, P., & Tang, K. N. (2024). Development of a real-time digital learning platform for diagnosing degrees of mathematical competency. Pertanika Journal of Social Science and Humanities, 32(3), 829-854.
31 Thawinkarn, D., & Tang, K. N. (2024). Developing a mechanism to drive innovative school for basic education in Thailand. International Journal of Religion, 5(11), 7724-7732.
32 Thawinkarn, D., & Tang, K. N. (2024). An investigation on driving factors of innovative school framework for basic education in Thailand: a need assessment. International Journal of Religion, 5(11), 7393-7401.
33 Raethong, K., Thawinkarn, D., Ketchatturat, J., & Tang, K. N. (2024). Confirmatory factor analysis of strategic communication model for educational administrators under the administration of the Office of Basic Education Commission. International Journal of Religion, 5(10), 5757-5766.
34 Ismail, N.I.N.,Majid, Z.A(2024) Numerical solution on neutral delay volterra integro-differential equation. Bulletin of Malaysian Mathematics Science Society, 47(3),85
35 Mary Pang, Ming-Ming Lai, Lee-Lee Chong, Yvonne Lee & Siok-Hwa Lau (2024) Modelling retirement resources, home environment and quality of marriage for greater well-being. Applied Research in Quality of Life, vol 19, 2933-2966.
36 Podjana, C., Junpeng, P., Luanganggoon, N., Nongna, C., Tang, K.N.(2024). Developing a Framework for Assessing Transformative Competencies of Junior High School Students Through Construct Modelling Approach. Pertanika Journal of Social Sciences and Humanities, 32(2), 629-650
37 Changsri, N., Inprasitha, M., Tang, K., Boonsena, N., Pattanajak, A. (2024). The use of pattern blocks in developing students' higher order thinking skills. International Journal for Lesson and Learning Studies, 13(4), 246-264
38 Abdul Latif, N.S.B., Yunus, W.M.Z.B.W., Ariff, H.B., Mohamed, R.B.A., Andenan, N.B., Rahim, K.S.B.A., Kasim, N.A.B.M., Ong, K.K., Samsuri, A.B.(2024). Synthesis and Physicochemical Characterization of 2-Pyridine Aldoxime Methiodide (2- PAM) Incorporated Plant Based Solid Soap for an Organophosphate Decontaminant. Advanced Journal of Chemistry, 7(3), 278-288
39 Wang, C., Tian, M., Wen, X., Razak, N.S.A., Munusami, C. (2024) Intelligent Question Answering Design of Marketing Expert System Combining BERT and TFIDF Algorithm. ACM International Conference Proceeding Series, 190-194
40 Evyan,Y.C.Y., Lim, P.S., Chia,C.H. and Lau, K.S. (2024). A comparison of nanocellulose from coconut (Cocos nucifera), sugarcane (Saccharum officinarum L.) and lemongrass (Cymbopogon). Food Research, 8(Suppl. 4), 21-126